Travel advisory, planning, and loyalty programme consultancy.
Keith Mason is a Sydney-based travel consultant with over 15 years in the travel industry. He founded Point Hacks — Australia’s leading frequent flyer website — and has since advised travel technology companies and individual travellers on trip planning, loyalty programme strategy, and travel programme design.
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Personalised trip research and itinerary planning — from route options and booking strategy to lounge access and premium cabin availability. Particularly suited to complex multi-leg itineraries, loyalty programme redemptions, and getting the most from airline and hotel programmes. Available for individuals and corporate travel programmes.
Strategy, architecture, and go-to-market for loyalty and membership programmes in the travel sector. From earn/redeem mechanics and partner integration to pricing, terms, and lifecycle marketing. Informed by hands-on experience designing programmes across travel media, airport lounges, and mobility platforms.
Product strategy and advisory services for travel startups and growth-stage travel businesses. Covers product roadmaps, platform decisions, competitive positioning, partnership strategy, and investor documentation.
Content strategy for travel businesses — editorial frameworks, production pipelines, and audience growth. Proven at scale: Point Hacks reached hundreds of thousands of monthly readers; current client has grown organic traffic 170% year-on-year.
Founded Australia’s leading independent frequent flyer and travel loyalty website. Built from a personal project into a business with commercial partnerships with every major Australian bank. Managed the full exit in 2017–18 and returned as a strategic advisor on travel product initiatives from 2022 to 2025.
Advising a global airport lounge access platform as fractional CPO — leading product strategy, designing a paid membership programme, and developing a scaled travel content production pipeline.
Product strategy for Australia’s largest electric vehicle platform. Designed insurance products, a loyalty programme, and partnership strategies for a two-sided mobility marketplace.
Registered travel industry expert across multiple consulting networks, advising on travel technology and distribution, airline loyalty programmes, airport lounge access, and travel programme design.
Available for travel consulting engagements, trip planning, and advisory work. Based in Sydney, working with clients in Australia and internationally.